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About

My name is Emily Squance

I'm a digital marketer with a background in journalism and a business analytics minor — which means I came up learning how to tell stories and how to measure whether they're working.

Most recently, I managed social media and email marketing across six brand profiles simultaneously at IMH Fragrance, building content strategy and reporting on performance for brands ranging from luxury fragrance to lifestyle. Before that, I held marketing and communications roles at the Ohio Hotel & Lodging Association and the E.W. Scripps School of Journalism at Ohio University, where I graduated in 2023.

I'm drawn to brands where identity and emotion are part of the product — beauty, wellness, fragrance, and lifestyle — and I bring the same data-informed approach to those spaces that I would anywhere else. I'm currently relocating to the New York metro area and open to full-time roles in digital marketing, CRM, and campaign strategy.

Tools & Platforms

Klaviyo · Hootsuite · Meta Ads · HubSpot · Google Analytics · Canva · Adobe Photoshop · Adobe Premiere Pro · Final Cut Pro · WordPress · Wix

  • LinkedIn
  • YouTube
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